OUR HISTORY
Brands rooted in business strategy and linked to your purpose — drive accelerated growth.
Creative Logic was founded in 1993 by Patty Lindstrom, PhD. Her original vision was to create the firm she would hope to find in her clients’ shoes — an end-to-end research, strategy, and design powerhouse. We have been instrumental in the growth of major brands such as Caterpillar, Maui Jim, Cisco, University of Chicago, as well as many other Fortune 50, 100, 500 companies, privately held organizations, funded startups, and non-for-profits.
We are strategists, planners, designers and technologists who combine deep expertise with commitment to work in collaboration with our clients. We are champions of purposeful change both inside client businesses and in how they go to market. We partner with clients and thought leaders who share our belief that purpose at the core inspires individuals and teams, creates better cultures, and drives long-term sustainable growth.
We help you grow with purpose at the core.
Our Founder
Illuminating brands, empowering leaders, and unleashing innovation
Patty Lindstrom, PhD, is an extraordinary entrepreneur, educator and the founder of Creative Logic, Inc, and Living the Brand® Academy. She continues to be a pioneer in branding, leadership, and communication. Her experiences are formed from hundreds of successful program implementations across a vast range of markets and customer needs.
A journey of innovation and determination
Through the growth of Creative Logic and having a perpetual zest for learning, Patty has an ever-evolving skill set rooted in observation, listening, tenacity, and discernment of customer needs within continually shifting markets. She uses her vision, passion, and leadership to guide Creative Logic in the development of programs designed to deliver sustainable growth – internally and externally for visionary leaders.
OUR PROCESS
Our “Living the Brand®” framework defines our ideology and our suite of services.
Building brands from the inside out.
Embedded in our framework is the belief that engaged and inspired employees deliver exceptional customer experiences.
When a brand is rooted in purpose and tied to your organizations values and beliefs, it drives clarity throughout the organization. We leverage your purpose to make strategic choices to enhance innovation and create positive change. Inside out.
WHAT WE VALUE
We’re big fans of values. They say a lot about who you are.
These are ours. They mean a lot to us and to our clients, team, and partners
People
Talent drives our solutions and approach, as well as our client, partner, and employee relationships. We put people first in all we do.
Creativity & Innovation
We nurture creativity and innovation and inspire it in our clients, employees and partners.
Courage
We believe in doing the right thing always, challenging status quo, taking smart risks and owning outcomes.
Growth
We believe in continual learning, building for the long-term, and valuing quality craftsmanship in all we do. Of course, FUN should always be part of the process.
OUR TEAM
Our goal is to help you reach your goals.
We help our clients to build and strengthen their brands – this is more than just a job to our team. We were founded on the principles of delivering value to companies and their people. This commitment defines who we are. We develop brand experiences for forward thinking companies. We work in a highly collaborative manner with our clients. Together we build effective programs that create positive change and drive growth.
We all share a passion for branding, strategy, design and innovation and believe purpose is the compass.
A FOCUSED PATH TO GROWTH
WHAT WE DELIVER
Measureable outcomes
Designing what works.
By putting purpose at the core of all that we do and teach we help mobilize organizations, brands and people to take action. When equipped with the right strategies, tools, and mentorship people can do extraordinary things. This is the common link to all of our work in discovering purpose, activating purpose, creating measurement and scaling it with acceleration processes — all while driving growth for your organization.
Purpose galvanizes employees and drives transformation.
How we support your brand:
Visual and Brand Identity
Experiential Design
Design and Creative Activation
Purpose Activation
How we support your culture:
Organizational Design
Organizational Behavior
Employer Brand Definition
Purpose Activation
How we support your company:
Brand and Business Strategy
Brand Architecture
Research and Insights, Innovation
Defining or Redefining Purpose
