Introduction
Illinois Central College aimed to expand enrollment in its junior college courses, with a particular focus on recruiting first-generation college families.
Objective
- Define the value of a junior college education.
- Create a marketing program that appeals to the target audience.
Strategies
- Understand Student Experiences: Conduct interviews with current students to gain insights into their college experiences.
- Develop Curriculum Materials: Create clear and informative curriculum materials to help potential students understand their course options.
- Promote Professionalism: Highlight the professionalism and advantages of earning a 2-year degree.v
Results
The Enrollment increased, and the communication strategies were expanded to further extend the program over the next several years.
Conclusion
Professionally created communication materials are essential for achieving business goals and can significantly impact enrollment and program growth.
Strategies:
- Understand Student Experiences : Conduct interviews with current students to gain insights into their college experiences.
- Develop Curriculum Materials: Create clear and informative curriculum materials to help potential students understand their course options.
- Promote Professionalism: Highlight the professionalism and advantages of earning a 2-year degree.
Results:
Enrollment increased, and the communication strategies were expanded to further extend the program over the next several years.
Conclusion
Professionally created communication materials are essential for achieving business goals and can significantly impact enrollment and program growth
