Methodist Medical Center Foundation

Campaign Development and Image Building

Introduction

Methodist Medical Center Foundation aimed to develop a consistent image and message to boost awareness and support for its fundraising efforts. This case study highlights the foundation’s strategic approach and successful outcomes.

Objective

Develop Consistency in Image and Message: Ensure all communications conveyed a unified brand image and message.

  1. Increase Awareness: Raise awareness of the foundation’s programs among stakeholders and the broader community.
  2. Assist in Generating Funds: Enhance fundraising efforts to support the foundation’s mission and goals.

Strategy

  1. Audience Segmentation: Identified and tailored messages for key audiences, including donors and community leaders.
  2. Personalized Engagement: Created engagement plans for high-value donors to build stronger relationships.
  3. Defining Visual and Written Messages:
    • Unified Branding: Developed a branding guide to ensure consistency in logos, colors, typography, and messaging.
    • Compelling Storytelling: Crafted impactful stories highlighting the foundation’s programs for use in various communications.
  4. Incorporating Consistency
  5. Integrated Campaigns: Designed campaigns using multiple channels, ensuring consistency in look and message.
  6. Ongoing Communication: Maintained regular updates and thank-you messages to build trust.

Results

  1. Increased Fundraising Dollars: Enhanced donations and successful campaigns led to significant funds.
  2. Built Awareness: Raised community awareness and attracted media attention, enhancing visibility.
  3. Supported Goals: Increased funding supported the foundation’s mission and strengthened its brand.

Conclusion

The Methodist Medical Center Foundation’s initiative demonstrates the power of consistent branding and strategic communication in achieving fundraising success and increased awareness.

Services Provided:

  • Campaign Materials
  • Copy Development
  • Brand Image Enhancement
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