Strategies

1. Marketing and Fund-Raising Strategy Development:

• Developed a comprehensive plan involving traditional and digital tactics.
• Engaged key stakeholders for broad-based support.

2. New Identity Creation for Centennial Year:

• Created a centennial brand identity with a new logo and visual elements.
• Incorporated the centennial theme consistently across all campaign materials.

3. Incorporation of the Identity into all Printed Materials:

• Ensured consistent branding across brochures, posters, and fundraising letters.
• Emphasized high-quality design to reflect the prestige of the centennial celebration.

4. Multichannel Marketing and Outreach:

• Leveraged social media, email marketing, and special events to engage with the community.
• Organized centennial concerts and events to attract new audiences.

Results

1. Exceeded fundraising goal by an impressive 30 percent.
2. Increased awareness with effective media coverage, community engagement, and the centennial branding.
3. Cultivated new audiences, including younger patrons and individuals who were previously unfamiliar with the Symphony.
4. Positioned the Peoria Symphony Orchestra for future growth by exceeding fundraising goals and expanding its audience base.

Conclusion

The PSO’s centennial campaign showcases the power of strategic branding and fundraising efforts. Through cohesive planning and engagement, the PSO not only met but exceeded its objectives, positioning itself for continued success.