University of Illinois

Conference Brand Strategy, Development and Promotion

Introduction

The University aimed to enhance the visibility and attendance of its 2020 Women’s conference. This case study explores the objectives, strategies, and outcomes of the branding and promotional efforts.

Objective

The primary goals were to increase awareness and boost attendance to ensure a successful event with 10,000 participants.

Strategies

  1. Creation of a Fresh Brand Identity:
    • Developed a vibrant brand identity with a new logo and thematic consistency across all materials.
  2. Development of Digital and Collateral Materials:
    • Designed comprehensive materials highlighting the conference’s dynamic nature and key features.
  3. Website and Digital Presence:
    • Launched a user-friendly website and employed online marketing strategies for wider reach.
  4. Highlighting New Speakers and Events:
    • Actively promoted new speakers and engaging events through various marketing channels.

Results

Increased Attendance:

Successfully attracted 10,000 participants, demonstrating the effectiveness of the marketing strategy.

Positive Reception and Long-Term Impact:

Well-received brand identity led to its adoption for future conferences, enhancing the university’s reputation.

Enhanced Visibility and Reputation:

Increased visibility and reputation within academic and broader communities showcased the university’s leadership in event organization.

Conclusion

The campaign exemplifies how strategic branding and marketing efforts can drive event success, fostering long-term growth and enhancing institutional reputation.

Strategies:

  1. Creation of a Fresh Brand Identity:

Developed a vibrant brand identity with a new logo and thematic consistency across all materials.

  1. Development of Digital and Collateral Materials:

Designed comprehensive materials highlighting the conference’s dynamic nature and key features.

  1. Website and Digital Presence:

Launched a user-friendly website and employed online marketing strategies for wider reach.

  1. Highlighting New Speakers and Events:

Actively promoted new speakers and engaging events through various marketing channels.

Results:

Increased Attendance:

Successfully attracted 10,000 participants, demonstrating the effectiveness of the marketing strategy.

Positive Reception and Long-Term Impact:

Well-received brand identity led to its adoption for future conferences, enhancing the university’s reputation.

Enhanced Visibility and Reputation:

Increased visibility and reputation within academic and broader communities showcased the university’s leadership in event organization.

Conclusion: The campaign exemplifies how strategic branding and marketing efforts can drive event success, fostering long-term growth and enhancing institutional reputation.

Services Provided:

  • Digital and Collateral Materials
  • Brand Identity Development
  • Website Development
U of I 7
U of I 3
U of I 2
U of I 1